Social Media Marketing Firms - Tips To Optimize Email Marketing For Social Media Results

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If, like me, you read many many marketing and business books every year, you will see one form of marketing that time and time again is confirmed as the cheapest and most successful form of marketing. It is one that provides you with the biggest return on your investment, and also one of the cheapest forms of marketing available to you. However, I know from talking with thousands of solicitors that it is the one marketing tool that time and time again they fail to use. This failure costs them tens of thousands of pounds of lost fee income every year. Is it costing you lost income?

So what is this big secret? What method are you not using that you should be?

It is the dull, yet tried and tested method of communicating with existing clients on a regular basis.

I have heard all of the reasons why it can't be done:

1. It costs too much;

2. We don't know what to say to them;

3. If we did know what to say we would not know how to say it; and

4. We don't have a database.

Let me take each of these points in turn so that you too can start to benefit from the hundreds of extra new instructions a year that my consultancy clients benefit from.

1. It Costs Too Much.

Not anymore. Software is now so much cheaper than it first was and there is a huge amount of choice available. So this excuse is no longer valid.

2/3. We Don't Know What To Say Or How To Say It.

Short and sweet is the answer here. People do not want pages of legal advice, they want snippets of information. Whet their appetite, and invite them to contact you if they would like more information. One hour a month and you could be talking to all of your clients every single month. Do you think if you did this you might occasionally receive more instructions from your existing clients? I know you would.

4. We Don't Have A Database.

If you start today and you take on 10 new clients a month and add these to your email list, you will have over 100 by the end of the year.